About
I’m a lifelong learner, an observer and a creator. Thereby I pay close attention, soak in the details and try to playback what I learn in a way that I creatively understand.
Breaking it down further, my ability to keenly observe lends to my experience design side, while my creator side helps me hone my design eye.
Process
Discover
An essential part of creating a solid foundation for a project. Here we collaborate closely to gather all the knowns and unknowns and begin to theme our insights.
The critical question here is:
What are your audience's main challenges, and how can we add value?
Define
As we find clarity in the Discover phase, we can Define our project direction. Here we dig through the data, uncover patterns and form a project scope/brief.
A vital question here is:
What's the most high-impact problem to solve for your audience?
Develop
Now that we have our problem to solve, we can begin to ideate solutions. Here we'll workshop to extract ideas and move them from thoughts to concepts.
An essential question here is:
Does this solution solve your defined problem and goals?
Deliver
It’s time to turn on the critical design eye and polish all elements. Here we test and iterate, seeing us gather insights and refine the project over time.
A crucial questions here is:
Does the majority of your audience understand how to use/access this solution?
Experience
Founder of Esther’s Escape
February 2022 – Present
Acknowledging the duality of mental health and life as we navigate the complexities of Esther’s mind.
Creative Director at MODE
December 2018 – Present
A culmination of our skills (design, strategy, tech) combined to offer a boutique service to select clients.
Product Designer at Canva
August 2021 – December 2023
Taking a step back from design leadership to immerse myself in the tools. With my head to the ground, I sharpened my sword actively.
Product Design Lead at 99designs
Jul 2019 – 2020
Continuing to grow while solving user-based problems with a multi-disciplinary team.
Design Director at Whispir
Oct 2018 – Jul 2019
An opportunity to lead a creative team to collaborate, strategise, ideate and develop a scalable brand.
UX/UI Designer at Envato
Nov 2015 – Oct 2018
Transitioning design skills to a product frame of mind, focusing on UX/UI, collaboration, branding and delivery.
UX/UI Designer at Klyp
Jul 2014 – Nov 2015
Understanding how to solve client problems, end to end, within a full-service agile team.
UX/UI Designer at Lava Digital
Jul 2011 – Jul 2014
My digital introduction, designing in the real world within the digital space for clients.
